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A conference for organizers, techies & activists

Organizing 2.0 brings together hundreds of leaders, organizers, fundraisers, techies and activists to share our collective wisdom, skills, and talents. There will be workshops, trainings, discussions, consulting and networking opportunities, visionary speakers, and a provocative debate around strategy and practices.Over two days in Manhattan, we will bring together hundreds of people to learn from each other, share stories and strategies and build our skills, organizations and movements. Featured tracks focusing on online to offline organizing, digital strategy, member engagement and much more.

Register at conference.organizing20.org
Friday, June 6
 

9:00am EDT

Opening Plenary: How I Became A Social Media Star!
Leading organizers share how they started using social media for their work and in their own lives. How has it helped their organizations' and how has being a social media star helped the issues they care about?

Moderators
avatar for Elana Levin

Elana Levin

Co-Host, Graphic Policy
By day, Elana Levin teaches super heroing skills to activists and nonprofit organizations. By night, @Elana_Brooklyn writes and podcasts about comics for GraphicPolicy.com.

Speakers
ZA

Zakiyah Ansari

Advocacy Director, Alliance for Quality Education
Zakiyah Ansari is the Advocacy Director of the New York State Alliance for Quality Education (AQE), the leading statewide organization that has been fighting for educational equity for the last decade. Zakiyah was one of the few parent advocates appointed to Mayor Bill de Blasio’s Transition Committee. Zakiyah resides in the East Flatbush neighborhood of Brooklyn, NY. She is... Read More →
BW

Billy Wimsatt

President of Gamechanger Labs which develops new ideas (innovation), supports new leaders (millennials), and forges new relationships (collaboration) to help upgrade the movement for the 21st Century. Previously, he founded, co-founded and/or managed several organizations including... Read More →


Friday June 6, 2014 9:00am - 10:00am EDT
Main Hall 18th Fl.

10:10am EDT

How To Make Really Cool Videos with The Stuff In Your Pocket Part 1

Part 1-The Interview

This course will focus on the Art of Interviewing people for video or audio documentation.  Through practice sessions and demonstrations we will hone in on techniques so you have the best strategy to get really good info out of the people you choose to profile.   In the end you will learn the right questions to ask and when to ask them so you can produce a deeper, richer story for your campaign or cause.

We recommend but don't require you participate in Part 2 in the next session.  


Speakers
avatar for Michelle Smawley

Michelle Smawley

Michelle Smawley is an award-winning non-fiction and news television producer, director, writer, educator and media consultant whose work over the last 20 years has been featured on all three major television networks, PBS, cable and independent. Most recently Michelle worked at... Read More →


Friday June 6, 2014 10:10am - 11:25am EDT
Library 19th Fl.

10:10am EDT

Intro to Digital Strategy

As organizers we are presented with an amazing variety of digital tools and ways to use them. How do they fit together? How do they connect to our broader organizational strategies?  This introductory session will shed light on the process of strategizing for optimum use of technology to advance your goals.



Speakers
avatar for Charles Lenchner

Charles Lenchner

Co-Founder, Organizing 2.0
Charles Lenchner is co-founder of Organizing 2.0. He currently works as Digital Director for The Real News Network.He co-founded People for Bernie, Ready for Warren and Progressive Democrats of America. He has previously worked for the Working Families Party, Zephyr Teachout, Friends... Read More →


Friday June 6, 2014 10:10am - 11:25am EDT
18D 18th Fl.

10:10am EDT

So, You Need a Website. Now What?
Do you need a new or updated website? Have no idea where to begin? Learn the questions you'll need to ask internally before you start your project. Find out questions you need to ask potential web developers before you hire them. You'll leave this session ready to move your web development project forward!

Speakers
avatar for Laura Packard

Laura Packard

Founder, Health Care Voices
Laura Packard is a digital/new media and communications strategist, progressive political consultant, health care advocate, writer, and small business owner, currently based in Denver. She has worked on Democratic campaigns from city council to U.S. Senate and with unions and small... Read More →
MS

Michael Spitzer-Rubenstein

President, Spitzer-Rubenstein Strategies
Michael Spitzer-Rubenstein is the President of Spitzer-Rubenstein Strategies, a digital campaigns consulting firm specializing in email, social media, online advertising, and website development. He was the digital director for the successful Anybody But Quinn independent expenditure... Read More →


Friday June 6, 2014 10:10am - 11:25am EDT
19A 19th Fl.

10:10am EDT

Twitter for Absolute Beginners
Don't have a Twitter account? Don't think there's much you could possibly say in 140 characters? Not sure how to best use Twitter without getting overwhelmed with information? If you answered yes to any of these questions, this training is for you.  We'll walk you thru creating a Twitter account, show you around Twitter and share some best practices to get the most out of using Twitter without letting it turn into a time suck.

Speakers
avatar for Asher Huey

Asher Huey

Senior Associate, Communication, American Federation of Teachers
Asher Huey is the assistant director on the digital team at the American Federation of Teachers. He runs the social media and much of the online organizing for the union. Past projects have included various state and federal elections, running campaigns for numerous labor clients... Read More →


Friday June 6, 2014 10:10am - 11:25am EDT
19D

10:10am EDT

Twitter Intermediate-Advanced
You've got the basic skills for using Twitter down and now we're going to take it to the next level.  We'll cover some of the basics for creating a Twitter Strategy, some of the tactics and other tips and tricks for getting most out of Twitter in your advocacy and organizing work.

Speakers
BB

Beth Becker

Partner/Lead Digital Strategist, Indigo Strategies
Beth Becker has 20+ years of communication and marketing background that she now brings to politics where she has consulted for numerous House campaigns, non profits and unions. Beth often can be found conducting trainings about digital strategy for the New Organizing Institute, clients... Read More →


Friday June 6, 2014 10:10am - 11:25am EDT
Computer Lab 19th Fl.

11:35am EDT

Building an Email List From Scratch
Starting a new campaign or a new organization? Or maybe you just inherited a totally worthless email list full of bouncing email addresses and people who don't recognize your name? In this session you will learn how to build an email list from the ground up. We will discuss petition partnerships and other forms of email acquisition, offline and onlne too. 


Speakers
JD

Joe Dinkin

Working Families Party
Joe Dinkin is the national communications director for Working Families. In that capacity, he develops and execute strategies to leverage print, digital and broadcast media to advance campaigns for justice and equality, with the support of a team of state communications staff. He... Read More →
avatar for Eric Rardin

Eric Rardin

VP BUSINESS DEVELOPMENT, Care2
Eric is the vice president of business development at Care2.com where he helps hundreds of campaigns, candidates, and nonprofits connect with donors and supporters online. At Care2 Eric advises on donor lead acquisition and multichannel conversion strategies. He has contributed... Read More →


Friday June 6, 2014 11:35am - 12:50pm EDT
18D 18th Fl.

11:35am EDT

How To Make Really Cool Videos with The Stuff In Your Pocket Part 2

Part 2-Production Techniques

This course will focus on video production techniques for the Smartphone (lighting, framing, movement, etc).   The class emphasizes organic techniques and is really geared towards folks who are not familiar with shooting video and want to make great videos on a small, consumer device. 

We recommend but don't require you participate in part 1, the prior session. 



Speakers
avatar for Michelle Smawley

Michelle Smawley

Michelle Smawley is an award-winning non-fiction and news television producer, director, writer, educator and media consultant whose work over the last 20 years has been featured on all three major television networks, PBS, cable and independent. Most recently Michelle worked at... Read More →


Friday June 6, 2014 11:35am - 12:50pm EDT
19D

11:35am EDT

Intro to Facebook for Organizing
Sure, you may have used Facebook to look at photos of your cousins but it is also a powerful tool for organizing workers and communities. If you have never used Facebook for a cause this is the class for you. Learn how to create a Facebook page that builds community and use Facebook for outreach. Here success stories from community organizing and issue campaigns. 

Speakers
LW

Loryn Wilson

Loryn Wilson is a native of Los Angeles, California. While attending The George Washington University, she founded the Black Women's Forum, a discussion series for African-American female students in addition to serving as Chair of the campus-wide Black History Celebration. She... Read More →


Friday June 6, 2014 11:35am - 12:50pm EDT
Computer Lab 19th Fl.

11:35am EDT

Organizing Workers Online to Offline (and back again and why you'd want to)
You've used Facebook for your organization or campaign or signed online petitions about political issues. Now use it to organize workers into powerful campaigns. Learn how to ID and interact with workers online, how to find people through advertising and used closed Facebook groups to build your worker organizing committee. 

Speakers
avatar for Elana Levin

Elana Levin

Co-Host, Graphic Policy
By day, Elana Levin teaches super heroing skills to activists and nonprofit organizations. By night, @Elana_Brooklyn writes and podcasts about comics for GraphicPolicy.com.


Friday June 6, 2014 11:35am - 12:50pm EDT
Main Hall 18th Fl.

11:35am EDT

The Action Network: The Best FREE email, fundraising and advocacy tool that isn't a CRM
Campaign With a Powerful, NETWORKED Toolkit
Corporate Action Network, a project of the Action Network Fund, was founded to address the imbalance of power between corporations and people.  Using new tools and a networked approach, Corporate Action Network is building campaigns to end corporate abuse that are more effective and powerful than has ever been possible.
The Action Network is a tool similar to a CRM that allows individuals, small groups and organizations to petition, send emails, raise funds, coordinate events (and more) with extremely low barriers to entry. Even if your organization has a CRM, the networked model allows for greater collaboration that previously possible with traditional CRM tools.

Speakers
BY

Brian Young

Executive Director, Action Network
Action Network Executive Director and Co-founder Brian Young is a key architect of the organization’s vision and execution. Brian comes to the organization after a decade at the forefront of the digital revolution in politics. He worked in the earliest days of Howard Dean’s presidential... Read More →


Friday June 6, 2014 11:35am - 12:50pm EDT
19A 19th Fl.

12:50pm EDT

Lunch with New Organizing Tech
Speakers
avatar for AJ Carillo

AJ Carillo

Nationbuilder
A.J. Carrillo is a Business Development Director at NationBuilder. He was introduced to organizing while a student at UC Berkeley. In 2006, he created the first online organizing department on a congressional camapign where he defeated a long-time incumbent. He is one of a few consultants... Read More →
SD

Steve Dondley

Ownder, Prometheus Labor Communications
My company provides communication solutions for unions through custom websites and a new communication platform, UnionConnect, a mobile-centric suite of tools designed to help union mobilize existing members, organize new members, and build relationships with workers.
avatar for Ben Yee

Ben Yee

ShiftSpark
Benjamin Yee was a fundraiser and Digital Director for Barack Obama in 2008. He later worked for the NY State Senate’s CIO’s office and good government think tank Reinvent Albany. Politically, Ben has served at every level of the Young Democrats, including VP of the Young Democrats... Read More →


Friday June 6, 2014 12:50pm - 2:00pm EDT
Main Hall 18th Fl.

2:00pm EDT

The money is out there for the revolution of your dreams: grassroots fundraising for work and play
For all of us who are working to build political community one of the biggest skills we need is fundraising.  This workshop will teach you the basics of grassroots fundraising (online and off), how to make a plan, get over your fear of making the ask and strengthen your community in the process. 

Speakers
avatar for Dara Silverman

Dara Silverman

Director, PowerLabs
Dara Silverman is a long-time organizer, writer and trainer who has been building movements for economic, racial,  gender and social justice for over 20 years. Dara is a Director at PowerLabs, a a consulting group that supports  social change organizations build people-powered... Read More →


Friday June 6, 2014 2:00pm - 3:25pm EDT
Computer Lab 19th Fl.

2:00pm EDT

Facebook's New Algorithm- Good or Bad, It's Here to Stay (Intermediate-Advanced)
Recent weeks have seen widespread discussion about the tweaks Facebook has made to it's newsfeed algorithm.  Whether you like it or not, it's not going to get any better so how do we use it to strengthen our relationship with our online community and is it even worth trying?
Join us for a deep dive discussion into what's working and what's not on Facebook and learn some strategic tricks that can help you continue to use Facebook as a tool for building communities in organizing.

Speakers
BB

Beth Becker

Partner/Lead Digital Strategist, Indigo Strategies
Beth Becker has 20+ years of communication and marketing background that she now brings to politics where she has consulted for numerous House campaigns, non profits and unions. Beth often can be found conducting trainings about digital strategy for the New Organizing Institute, clients... Read More →


Friday June 6, 2014 2:00pm - 3:25pm EDT
18D 18th Fl.

2:00pm EDT

How to Scare Companies and Influence People Online.

As companies turn their attention to social media to increase their profits, those of us interested in defending the public good have new opportunities for holding them accountable.  Online petitions, Twitter, and Facebook have become staples of online organizing campaigns against corporations.  In this conversation, we will discuss examples of creative online actions that had a significant impact on elections, workers rights, and the environment.



Speakers
avatar for Asher Huey

Asher Huey

Senior Associate, Communication, American Federation of Teachers
Asher Huey is the assistant director on the digital team at the American Federation of Teachers. He runs the social media and much of the online organizing for the union. Past projects have included various state and federal elections, running campaigns for numerous labor clients... Read More →
avatar for Renata Pumarol

Renata Pumarol

Communications and Social Media Director, New York Communities for Change
Renata Pumarol is the Communications & Social Media Coordinator at New York Communities for Change, and is currently working on the online campaigns for Fast Food Forward, Raise Up New York and Real Affordability for All. She has previously worked on outreach and social media campaigns... Read More →


Friday June 6, 2014 2:00pm - 3:25pm EDT
19A 19th Fl.

2:00pm EDT

Nationbuilder 101
NationBuilder for beginners
NationBuilder is deceptively easy to start using but can be hard to master. Get off to the right start with this presentation. In addition to seeing a tour of the features, you'll understand:
- how using NB for elections is possible, with voter list add-on
- setting up multiple 'broadcasters'
- the social media integratino that sets NB apart from other CRM's

Speakers
avatar for AJ Carillo

AJ Carillo

Nationbuilder
A.J. Carrillo is a Business Development Director at NationBuilder. He was introduced to organizing while a student at UC Berkeley. In 2006, he created the first online organizing department on a congressional camapign where he defeated a long-time incumbent. He is one of a few consultants... Read More →


Friday June 6, 2014 2:00pm - 3:35pm EDT
19D

3:35pm EDT

Engaging Non-English Speakers Online
How is your organization engaging non-English speakers online? With the vast use of smartphones and growing access to the internet the increase of internet use among non-English speaking residents has skyrocketed. Local organizations are still figuring out the best way to communicate with that population online. Join a conversation with leading multi-lingual organizations and let's learn from each other!

Speakers
avatar for Renata Pumarol

Renata Pumarol

Communications and Social Media Director, New York Communities for Change
Renata Pumarol is the Communications & Social Media Coordinator at New York Communities for Change, and is currently working on the online campaigns for Fast Food Forward, Raise Up New York and Real Affordability for All. She has previously worked on outreach and social media campaigns... Read More →
avatar for Rafael Noboa y Rivera

Rafael Noboa y Rivera

Strategist, Tactics & Strategies
Rafael Noboa y Rivera is a communications strategist, tactician, and digital organizer, with over a decade’s worth of experience.He's worked in both the public and private sector, for organizations as diverse as the U.S. Army, Apple, and multiple political campaigns. He's also... Read More →
MS

Marie-Marguerite Sabongui

Marie-Marguerite is a strategist at Purpose, a home for building 21st century movements and ventures that use the power of participation to change the world. At Purpose she focuses on building the base and impact of organizations through strategic online campaigning. A French-Canadian... Read More →


Friday June 6, 2014 3:35pm - 5:00pm EDT
Computer Lab 19th Fl.

3:35pm EDT

Choosing and Using a CRM (Constituent Relationship Management Platform) AKA that organizing database
What is a CRM?  This session will discuss CRM and database basics - what is it, why it's important, how do you use it to aid in your everyday work, and the pros and cons of existing platforms.
What are the strengths and weaknesses of the various options out there like Salsa, NationBuilder, Salesforce, Blue State and more?

Find out how organizers are collecting membership data and using it to increase participation in their events. Learn how data is captured and how it is used. How and why should your organization adopt a culture of data collection? A key session for field organizers and data geeks alike (and we promise both groups will understand it). 
 

Speakers
JG

Jose Gonzalez

Data Manager, New York Communities For Change
Jose Gonzalez manages data for New York Communities for Change [NYCC], and has previously worked at Working Families Party, in marketing and public relations and as a reporter, covering the venture capital markets. NYCC advocates vigorously for social and economic justice throughout... Read More →
avatar for Chris Huang

Chris Huang

Coordinator of Data Initiatives, Center for Popular Democracy
Chris comes to CPD with several years of experience in data and field information management systems and strategic corporate research. Most recently, as a Lead Researcher for SEIU Local 32BJ, he worked on organizing and contract bargaining campaigns, utilizing database and mapping... Read More →


Friday June 6, 2014 3:35pm - 5:00pm EDT
18D 18th Fl.

3:35pm EDT

Salsa (the CRM) for Beginners
Learn how to use this popular Constituent Relationship Management platform used by many unions, nonprofits and campaigns. (Also known as the thingy that sends targeted email blasts to your list.) If you have never used Salsa before or have minimal experience this is the session for you. 

Speakers
PS

Prerna Sampat

ALIGN NY
From online organizing, to filming and editing web videos, to developing websites, Prerna Sampat leads ALIGN NY’s online communications in her role as Communications Associate. Her diverse skill set draws from her training in Broadcast Journalism at Columbia College Chicago and... Read More →


Friday June 6, 2014 3:35pm - 5:00pm EDT
19D

3:35pm EDT

Visual Design Principals for Organizers and Communicators
You wouldn't shout inarticulately on a streetcorner to encourage people to come to your picket. Using graphics that are hard to read and ugly is the visual equivlent of doing just that. If you want to catch people's attention and communicate with them, you need to represent your cause or campaign in a visually clear and compelling way. 

You might not be an artist or have a natural eye for aesthetics, but anyone can learn these basic guidelines of visual design. They are even more important in this digital age.

No prequisites or artistic talent needed!  

Speakers
avatar for Elizabeth McKenna

Elizabeth McKenna

District Council No. 9
Elizabeth McKenna has worked as a freelance web and print designer since 2009. She began her labor career as a Sign and Display Instructor for the Finishing Trades Institute of New York, a training facility for District Council No. 9, International Union of Painters and Allied Trades... Read More →


Friday June 6, 2014 3:35pm - 5:00pm EDT
19A 19th Fl.

5:00pm EDT

 
Saturday, June 7
 

9:00am EDT

Morning Plenary: Baking Creative Action Design into Your Campaign
An unprecedented coalition of progressive organizers, artists and activists has come together in NY over the recent years to fight for economic justice. Community-based organizations are partnering with experts in creative action design to develop campaigns that capture hearts and minds. The popularity of Mc Hunger Games wasn't an overnight thing. Hear how we got there.

Moderators
avatar for Elana Levin

Elana Levin

Co-Host, Graphic Policy
By day, Elana Levin teaches super heroing skills to activists and nonprofit organizations. By night, @Elana_Brooklyn writes and podcasts about comics for GraphicPolicy.com.

Speakers
avatar for Charles	Khan

Charles Khan

Strong Economy for All
Charles Khan is a Organizer at the Strong Economy For All Coalition, a Coalition of Labor Unions and Community groups focusing on legislative driven campaigns to fight for economic equality, equal funding of public schools, and corporate responsibility in New York State. He currently... Read More →
avatar for Maurice Mitchell

Maurice Mitchell

Coordinator, New York Civic Engagement Table
Maurice has worked in social change and democracy as a student activist, volunteer, and staff member for more than 15 years. Maurice’s work includes deep organizing in local communities as well as statewide and national coalition work. His experience includes electoral and issue-based... Read More →
avatar for Ange Tran

Ange Tran

Visual Communications Strategist and Designer, Not An Alternative
Angela Tran is the principal designer at Not An Alternative. She graduated from Pratt Institute with a degree in Communication Design. Ange works with art institutions, activists, developers, exhibition designers, architects, not for profits, video producers and unions to create... Read More →
JY

Josh Yoder

Not An Alternative Collective


Saturday June 7, 2014 9:00am - 10:00am EDT
Main Hall 18th Fl.

10:10am EDT

Blogging for Organizations In A Post-Blog World
Speakers
avatar for Colin Delaney

Colin Delaney

Founder and Editor, E-Politics
Colin Delany is a twenty-two-year veteran of internet politics, a digital strategy consultant, the founder/editor of Epolitics.com and a columnist for Campaigns & Elections. Delany is the author of several ebooks, including the digital campaigning guides "How to Use the Internet to... Read More →


Saturday June 7, 2014 10:10am - 11:15am EDT
18D 18th Fl.

10:10am EDT

Elements of a Strategic District Plan

As staff of elected leaders, combining your campaign promises with the realities of state and local budget constraints, as well as demands from your constituents can be a tough balancing act. Additionally, you need to effectively managing staff, be responsive to emergency issues and developing legislation and policy to improve our democracy. Managing these tasks without a plan can result in reactionary leadership in which only the most vocal and emergency issues receive attention.

You developed a plan to get elected, now develop a plan to govern.

In this workshop, elected leaders or their management staff will learn how to use strategic planning principals with civic and organizing tools to identify strategic goals, evaluate internal capacity and external opportunities and use innovative technology to create a customized plan for your district.

Speakers
avatar for L. Joy Williams

L. Joy Williams

President, LJW Community Strategies, LLC
National Political Strategist. @MSNBC Commentator. #TWIBNation Host/Producer. Founder @LJWstrategies. President @BrooklynNAACP.


Saturday June 7, 2014 10:10am - 11:25am EDT
19D

10:10am EDT

Optimizing for Virality in Online Organizing
What does it really mean for something to "go viral"? In this training, we'll explain what exactly virality is, how you can measure it, and how you can use A/B testing to increase the viral spread of your own campaigns. After the training, you'll have the chance to participate in a optimization simulation and compete with others to see who can be the first person to make a petition go viral.

Saturday June 7, 2014 10:10am - 11:25am EDT
19A 19th Fl.

10:10am EDT

Creating Great Online Campaigns: It's not "clicktivism" if it's working
Great online campaigns begin with a great online petition. But how do you decide what to campaign on? How do you write a petition that pressures your target, and persuades readers to take action? How do you make that petition meaningful and integrate it with your campaign? We'll cover both writing and strategy in this session. Everything you need to run online campaigns that have real world impact, not just clicks. 

Speakers
avatar for Amanda Johnson

Amanda Johnson

Deputy Director, Organizing & Tech Innovation, Working Families


Saturday June 7, 2014 10:10am - 11:25am EDT
19B 19th floor

10:10am EDT

Building a Narrative Online and Off: Case Studies of Creativity
Limited Capacity seats available

A special session for organizers to partner with expert storytellers to build narative for their campaigns. Limited number of seats so that the trainer's attention can focus on your needs. Please register here.

Speakers
avatar for Ange Tran

Ange Tran

Visual Communications Strategist and Designer, Not An Alternative
Angela Tran is the principal designer at Not An Alternative. She graduated from Pratt Institute with a degree in Communication Design. Ange works with art institutions, activists, developers, exhibition designers, architects, not for profits, video producers and unions to create... Read More →
JY

Josh Yoder

Not An Alternative Collective


Saturday June 7, 2014 10:10am - 11:25am EDT
19C 19th floor

11:35am EDT

Asking for donors for big donations: Everything You Ever Wanted to Know But were Afraid to Ask
Join Marjorie Fine, noted philanthropic consultant and trainer and your colleagues for some learning, sharing, discussion and cheerleading on finding the pleasure and success in asking people for money for your organization. Whether you are a new or seasoned fundraiser, paid staff or board member, comfortable or nervous about asking for money – this session is for you. We will explore attitude adjustments about money, where to find donors and how to ask for (big) money. Come with your questions, come ready to laugh, come ready to share and let your hair down but most of all…come!

Speakers
avatar for Marjorie Fine

Marjorie Fine

Consultant, Consultant
Marjorie is a coach, trainer and consultant for community organizing organizations and grant makers on social justice philanthropy and fundraising. Marjorie served as Executive Director for both the UUVeatch Program and the North Star Fund. She currently works with the Four Freedoms... Read More →


Saturday June 7, 2014 11:35am - 12:50pm EDT
19D

11:35am EDT

Hindsight is 20:20 - Organizing Lessons Learned From Occupy Wall Street
If OWS started again - what would we do differently?
Organizers rarely have a chance to repeat history. But that doesn't mean they shouldn't conduct serious evaluation and understand which mistakes were made, and what it would look like to avoid repeating them.
In what areas can we come up with specific, actionable and politicaly consistent 'fixes' to future mass protest movements?
Movement Monday Morning Quarterbacking at it's finest.

Moderators
avatar for Yetta Kurland

Yetta Kurland

Founder and Senior Partner, The Kurland Group
Yetta G. Kurland, Esq. is the Founder and Senior Partner of The Kurland Group. She has been a leader in progressive politics and social justice for over two decades. Striving to empower those around her, Yetta’s long history of activism includes community based initiatives, as well... Read More →

Speakers
RA

Ravi Ahmad

Ravi Ahmad is an Occupy Wall Street activist.
avatar for Anastasia Kavada

Anastasia Kavada

Senior Lecturer at the Department of Journalism & Mass Communication of the University of Westminster Her esearch focuses on the links between online tools and collective action, looking at processes of mobilization, organizing and solidarity-building. She is currently researching the role of the internet in economic justice activism, and the Occupy Movement in particular, in t... Read More →
avatar for Charles Lenchner

Charles Lenchner

Co-Founder, Organizing 2.0
Charles Lenchner is co-founder of Organizing 2.0. He currently works as Digital Director for The Real News Network.He co-founded People for Bernie, Ready for Warren and Progressive Democrats of America. He has previously worked for the Working Families Party, Zephyr Teachout, Friends... Read More →
SW

Stan Williams

Stan Williams works for the Organization of Staff Analysts. He came to New York City to participate in Occupy Wall Street.


Saturday June 7, 2014 11:35am - 12:50pm EDT
18D 18th Fl.

11:35am EDT

Facebook Metrics: How Can I Tell If What I'm Doing Is Online Is "Working"?
When seeking success on Facebook, "Content is king”, but how do you know if your organization’s efforts are working? One of the most powerful tools is right at your fingertips, Facebook Insights. In this session we’ll take an in-depth look at the Facebook Insights platform and discuss tips and strategies to monitor the effectiveness of your Facebook efforts. This session is aimed for people who manage a Facebook page.

Speakers
avatar for Eric Eddings

Eric Eddings

Senior Account Executive, Digital, Fenton
Eric prides himself on being well-versed in all things geek. He’s spent the last few years leading digital and social campaigns for clients like Bulova watches and Clinique cosmetics.  Next up?  Changing the world and finding the best BBQ in Brooklyn.
KE

Kevin Eitzmann

Digital Director/Assistant Field Coordinator, New York State AFL-CIO
Kevin Eitzmann is the Social Media Director/Assistant Field Coordinator for the New York State AFL-CIO responsible for the strategy and content used across digital platforms(Website, Facebook, Twitter) to further the goals of the organization, affiliates and their 2.5 million members... Read More →


Saturday June 7, 2014 11:35am - 12:50pm EDT
19A 19th Fl.

11:35am EDT

Photography for the Web: Taking Better Photos for Online Use
Who needs another bland photo of people standing with signs at a rally, their faces too small to see?! The web requires powerful visual images and anyone can learn to make them. Learn how to capture and edit photo images that will enhance your campaigns. In this training you'll learn what images are most effective for different platforms, how to compose images and basic image editing with free online tools. Be sure to bring a picture taking device and photos from your own campaigns for insight on how to make the best use of them. 

Speakers
avatar for Elizabeth McKenna

Elizabeth McKenna

District Council No. 9
Elizabeth McKenna has worked as a freelance web and print designer since 2009. She began her labor career as a Sign and Display Instructor for the Finishing Trades Institute of New York, a training facility for District Council No. 9, International Union of Painters and Allied Trades... Read More →


Saturday June 7, 2014 11:35am - 12:50pm EDT
19B 19th floor

11:35am EDT

Smart-phone? Dumb-phone? Don’t matter: Empowering the People Through Text Messaging

Text messaging is an extremely versatile (and underused) tool for organizing communities. This session will cover the basics of digital organizing for issue campaigns through SMS (text messaging), including its strengths and shortcomings, and useful tactics and strategies for directing a successful campaign via text messaging. Some of this session will also cover the pros and cons of running a bilingual--English and Spanish--SMS campaign.


Speakers
MS

Michael Saldarriaga

Digital Campaign Manager, Reform Immigration FOR America
Michael Saldarriaga is the Digital Campaigns Manager for Reform Immigration FOR America, an online advocacy campaign fighting for comprehensive immigration reform. Prior to joining RI4A, Michael worked with Voto Latino, an organization that promoted civic engagement in young Latino... Read More →


Saturday June 7, 2014 11:35am - 12:50pm EDT
19C 19th floor

12:50pm EDT

Lunch
Saturday June 7, 2014 12:50pm - 2:00pm EDT
Murphy Institute

2:00pm EDT

Engaging Millenials in Online Campaigning
Limited Capacity seats available

Millenials are a key part of the Rising American Electorate. Engaging them in our campaigns is essential - but the online techniques that work for political fundraising or GOTV might NOT work for them.
This is a rare opportunity to learn from one of the leading specialists in millenial online engagement today.

Speakers
DB

Dante Barry

VP, Membership & Engagement, Million Hoodies
Dante Barry is a graduate of Monmouth University and acts as VP of Membership & Engagement for Million Hoodies Movement for Justice, a national organization working to protect and empower young people of color from racial profiling and senseless gun violence through creativity and innovation. As VP of Membership & Engagement, Dante oversees the organization’s chapter network, programs, and direct action organizing... Read More →


Saturday June 7, 2014 2:00pm - 3:15pm EDT
19B 19th floor

2:00pm EDT

Blessed Are the Meme-Makers: Creating Compelling and Effective Visual Content for the Web
You know those images with captions on them that you constantly see on Facebook? Someone made them and you can too! Building an active Facebook community requires a creative and communicative approach. Key folks behind the wildly popular US Uncut Facebook page and Seismologik Intelligence answer your questions about how they come up with their creative Facebook content, fight meme-rs block and use images strategically in online communications.  

Speakers
avatar for Mark Provost

Mark Provost

Social Media Manager, US Uncut
Mark is an economic journalist with Truthout, Counter Punch and the Institute for Policy Studies' http://inequality.org/. He is social media manager of US Uncut.
avatar for Winnie Wong

Winnie Wong

Founder, Seismologik
Winnie Wong is the founder of Seismologik Media and Co-Founder of Permatecture Design. She is also an organizer for Occupy Wall Street and Occupy Sandy.


Saturday June 7, 2014 2:00pm - 3:25pm EDT
19D

2:00pm EDT

Writing for the Web (Including Emails Your List Will Actually Open)
In this workshop learn how people read content online (Spoiler alert: they read very little text). So how do you write content for your website that people will actually process and understand? We're pros, and we have tips! We'll also discuss how to write emails that your list will actually want to open including email strategies like testing subject lines, kicker emails and yes, recycling! 

Speakers
JE

Jennifer Edwards

Jennifer Edwards is a National Online Organizer for the Sierra Club. She develops online strategies to support the Sierra Club's national, international, youth-related, and outdoors-specific programs.Jennifer worked as the Digital Organizing Coordinator at the National Council of... Read More →
NR

Naomi Rothwell

Digital Strategist, Veracity Media
Naomi Rothwell is a digital strategist at Veracity Media, a social-impact digital strategy firm specializing in political campaigns and non-profit advocacy based in the Washington, DC. She has been the digital lead on numerous progressive campaigns and advocacy organizations, including... Read More →


Saturday June 7, 2014 2:00pm - 3:25pm EDT
18D 18th Fl.

2:00pm EDT

You have 30 Minutes to Respond Online: Now What?
Twenty four hours a day, seven days a week. That’s the news cycle in the digital age. Given that, how do we handle rapid response in the digital world where yesterday’s news may have broken just today? We’ll talk about strategic planning, rapid response and memes.  Ready...set....go

Speakers
BB

Beth Becker

Partner/Lead Digital Strategist, Indigo Strategies
Beth Becker has 20+ years of communication and marketing background that she now brings to politics where she has consulted for numerous House campaigns, non profits and unions. Beth often can be found conducting trainings about digital strategy for the New Organizing Institute, clients... Read More →


Saturday June 7, 2014 2:00pm - 3:25pm EDT
19A 19th Fl.

2:00pm EDT

Nationbuilder 201 (intermediate/advanced)
NationBuilder for existing users
Now that you are using NationBuilder you probably have questions. This is where you get answers! Instruction will follow the needs of participants.
- If I'm using NB, do I need additional voter file software?
- Setting up recurring donations right
- Member vs. Supporter
- What you need to know about themes and customization
- New features and what's ahead

Speakers
avatar for AJ Carillo

AJ Carillo

Nationbuilder
A.J. Carrillo is a Business Development Director at NationBuilder. He was introduced to organizing while a student at UC Berkeley. In 2006, he created the first online organizing department on a congressional camapign where he defeated a long-time incumbent. He is one of a few consultants... Read More →


Saturday June 7, 2014 2:00pm - 3:35pm EDT
19C 19th floor

3:35pm EDT

Hands-on Nation Builder Instruction
Limited Capacity seats available

Does your organization use Nation Builder? Do you need some hands on help with your account? Join us for some hands-on instruction to help you get over any stumbling blocks you face. This session is intented for people who have active Nation Builder accounts.

Speakers
avatar for AJ Carillo

AJ Carillo

Nationbuilder
A.J. Carrillo is a Business Development Director at NationBuilder. He was introduced to organizing while a student at UC Berkeley. In 2006, he created the first online organizing department on a congressional camapign where he defeated a long-time incumbent. He is one of a few consultants... Read More →


Saturday June 7, 2014 3:35pm - 5:00pm EDT
Main Hall 18th Fl.

3:35pm EDT

Becoming a More Effective Staffer
Presented By L. Joy Williams, LJW Community Strategies

As “staffers” you are the underpaid yet equally committed troops elected leaders count on to help serve the needs of the people. Your boss is responsible for setting the priorities for the district or the city, but it is your job to execute and help turn those priorities and campaign promises into realities.

Using case studies and interactive exercises, participants in this workshop will learn strategies from veteran government staffers on ways to be a more effective staffer. This conversation for existing staff will discuss the unspoken standards and ethics of staffers, how to brief and prep your member for meetings and events, managing internal communications and office politics, event planning and constituent interaction.

Speakers
avatar for L. Joy Williams

L. Joy Williams

President, LJW Community Strategies, LLC
National Political Strategist. @MSNBC Commentator. #TWIBNation Host/Producer. Founder @LJWstrategies. President @BrooklynNAACP.


Saturday June 7, 2014 3:35pm - 5:00pm EDT
19B 19th floor

3:35pm EDT

Advanced Salsa
So you know how to create basic emails, actions, and queries... now what? We'll cover some tips and tricks to get the most out of Salsa, and talk over your gnarliest problems with other advanced Salsa users.

Speakers
avatar for Laura Packard

Laura Packard

Founder, Health Care Voices
Laura Packard is a digital/new media and communications strategist, progressive political consultant, health care advocate, writer, and small business owner, currently based in Denver. She has worked on Democratic campaigns from city council to U.S. Senate and with unions and small... Read More →


Saturday June 7, 2014 3:35pm - 5:00pm EDT
19D

3:35pm EDT

Getting Better Online Press: Bloggers and Reporters Say What They Want To See
Reporters are writing their stories with the web in mind. Hear directly from top political reporters about what you must do to get good media attention in this day and age. 

Moderators
KS

Kate Spaulding

Adjunct Professor, Harry Van Arsdale Center for Labor Studies
Kate Spaulding is an Adjunct Professor at the Harry Van Arsdale Center for Labor Studies. There she teaches Local 3 Electrician apprentices about Economics and policies and programs that benefit workers. Follow Kate for anything on taxes, econ, wages, workers rights, and Star Wars... Read More →

Speakers
RC

Roxanne Cooper

Publisher at The Raw Story and Alternet.
JH

Joshua Holland

Bill Moyers & Co.
Joshua Holland is a senior digital producer for BillMoyers.com. He’s the author of The Fifteen Biggest Lies About the Economy (and Everything Else the Right Doesn’t Want You to Know about Taxes, Jobs and Corporate America) (Wiley: 2010), and host of Politics and Reality Radio... Read More →
AP

Azi Paybarah

Azi Paybarah is a reporter for Capital. He has covered politics for The New York Observer, WNYC, The New York Sun and the New York Press.


Saturday June 7, 2014 3:35pm - 5:00pm EDT
19A 19th Fl.

3:35pm EDT

Make Images Using Free Online Tools
No more clip-art for your campaign! You don't need Photoshop or InDesign to get polished-looking online imagery. Learn how to use free online tools to create images for online and offline campaign use. 
Note: if you have a laptop or tablet computer please bring it. Not required but helpful to this hands-on session. 

Speakers
avatar for Elizabeth McKenna

Elizabeth McKenna

District Council No. 9
Elizabeth McKenna has worked as a freelance web and print designer since 2009. She began her labor career as a Sign and Display Instructor for the Finishing Trades Institute of New York, a training facility for District Council No. 9, International Union of Painters and Allied Trades... Read More →


Saturday June 7, 2014 3:35pm - 5:00pm EDT
19C 19th floor

5:00pm EDT

Closing Plenary: Inside the Organizers' Studio
Just like Inside the Actors' Studio except this will actually be educational. Hear how online organizers are making waves in the labor movement and beyond. These are lessons you can take with you back to your own organization to shake things up and do better work online and off.

Moderators
avatar for Charles Lenchner

Charles Lenchner

Co-Founder, Organizing 2.0
Charles Lenchner is co-founder of Organizing 2.0. He currently works as Digital Director for The Real News Network.He co-founded People for Bernie, Ready for Warren and Progressive Democrats of America. He has previously worked for the Working Families Party, Zephyr Teachout, Friends... Read More →

Speakers
EB

Eliza Bates

Communications Director, New York State Nurses Association
Eliza Bates is the Communications Director at the New York State Nurses Association where she supports nurse members on campaigns to keep hospitals open for care, and to win safe staffing and quality healthcare for all. During Eliza’s tenure at NYSNA, the union has dramatically... Read More →
avatar for Elizabeth McKenna

Elizabeth McKenna

District Council No. 9
Elizabeth McKenna has worked as a freelance web and print designer since 2009. She began her labor career as a Sign and Display Instructor for the Finishing Trades Institute of New York, a training facility for District Council No. 9, International Union of Painters and Allied Trades... Read More →


Saturday June 7, 2014 5:00pm - 6:00pm EDT
Main Hall 18th Fl.
 
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